So, your home didn’t sell the first time around — or maybe you’re starting to think about putting it on the market and want to get it right from the start.

Either way, there’s one question that can shape your entire selling experience:

How should you price your home?

Not “what Zillow says it’s worth.”
Not “what you need to walk away with.”
Not even “what your neighbor’s house sold for.”

We’re talking about a real strategy, one that’s grounded in market data, buyer behavior, and your specific goals. Because here’s the truth...

Hope isn’t a strategy — but that’s what many sellers unknowingly rely on.

Too often, homes are listed at a price the seller wants to hear, with no real game plan behind it. Then weeks go by… no showings, no offers, maybe a price drop (or two), and eventually, the listing gets pulled.

Sound familiar?

Delistings Are on the Rise — and That’s a Warning Sign

In May alone, Realtor.com reported a 47% increase in delistings compared to the same time last year. That means thousands of sellers across the U.S. hit pause — many after feeling stuck and discouraged.

Even here in Brevard County, where demand remains fairly steady and inventory is shifting, we’re seeing homes linger on the market for one reason: They weren’t priced for today’s buyers.

If you’ve caught yourself thinking, “Maybe I’ll wait for the right buyer” or “We’ll just try again next season,” you’re definitely not alone.

But before you list (or relist) your home, let’s walk through something that can make all the difference:

👉 You need a pricing strategy — not just a price.

Let’s break down the three key approaches every seller should understand.

1. Aspirational Pricing

“Let’s aim high and see what happens.”

This approach is about setting your price above market value, in hopes that someone will fall in love and be willing to pay a premium.

When it might work:

• You’re in a unique home with no clear comps

• You’re not in a rush to sell

• You’re comfortable testing the market and have a Plan B

What to watch out for:

Without a strong marketing plan and clear positioning, aspirational pricing can shrink your buyer pool. Homes often sit longer and face multiple price drops, which can weaken your negotiating power later.

2. Comp-Based Pricing

“Let’s stay in line with what’s actually selling.”

This is the most common and reliable approach — pricing your home based on recently sold, similar homes (called comparables or comps). It’s also what appraisers use to determine your home’s value.

When this strategy shines:

• You’re in a neighborhood with recent sales

• You want to attract motivated buyers quickly

• You’re working within a specific timeline to sell

Smart sellers (and agents) take this even further:

There’s nuance here — pricing can still be strategic:

• High end of comps: when demand is strong

• Mid-range of comps: for balance and visibility

• Lower end of comps: to stand out in a crowded market or sell fast

3. Event-Like Pricing

“Let’s create buzz and drive action.”

This strategy is all about creating urgency — by pricing slightly below market value to spark multiple offers and quick interest. Think of it like a flash sale for real estate.

When it works well:

• You’re listing in a hot season (like spring or early fall)

• You’re hoping for a fast sale or bidding war

• You’re targeting first-time buyers or investors

Why buyers love it:

Homes priced like this often feel like a deal. And when buyers see value, they act quickly. More tours, more offers, and — ironically — often a higher final price due to competition.

Here’s the Bottom Line:

Pricing is never “just a number.” It’s the foundation of your entire home-selling plan.

And the best results happen when pricing is paired with:

• A strong marketing strategy (think beyond just the MLS!)

• A timeline plan that matches your move-out or buying goals

• A realistic Plan B, in case the market shifts

When you understand these strategies, you can make smarter choices and stay in control — even in a changing market.

Thinking About Selling in Brevard County?

Whether you’re getting ready to relist or just starting to explore your options, let’s build a plan that fits you. I’m always here to talk through your goals and help you price your home with confidence.

📲 Reach out any time — I’m happy to help you move forward with clarity.

Sources: BAMx Role Play Session, Realtor.com